Our Story


We started this journey after a long stint with fine jewellery as we realised there’s beauty in imperfection & diamonds are not every girl’s best friend. A simple idea: To make products that women would buy. It sounded quite easy at first, but took love, sweat, grit & customers like you who encouraged us to bring this humble project to life. We would have loved to say that we had state-of-the-art manufacturing facilities back then.          

In reality, we travelled to different corners of the country to connect with our reclusive local artisans. And lost our way each time ! Our brave travel stories resulted in great products made with locally-sourced materials and attention to detail by our talented artisans, enabling us to give you the best prices. We equipped them with better tools and machinery to improve quality and productivity & ensured that they got fair wages. In time, we realized that we could alter our simple idea and provide local artisans dignified job opportunities. Our first four years have been nothing short of a wild ride, an education in building a business; the highs, lows and everything in between. We've enjoyed each experience and imbibed lifelong learnings and look forward to unlocking many new exciting chapters in the journey ahead.